How Healthcare Providers Can Boost Patient Engagement with Personalization

Robby Gupta

The healthcare industry is progressively moving towards technology and innovation. Every day, new healthcare gadgets, devices, and solutions are launched to ease the process of health management. While healthcare providers are getting access to huge amounts of data, patients also enjoy quick and flexible responses from their clinicians. The world has become connected and the delivery of healthcare solutions 24×7 has become a necessity. Healthcare providers face stiff competition and they need to be on their toes to stay ahead in the industry.

For maintaining their domination, healthcare providers rigorously battle to gain the patient’s attention. They are focusing on improving patient engagement apart from providing quality services. It has become an important metric for healthcare providers to measure the success of their care delivery process. Patient engagement involves interacting with the patient at every touchpoint and listening to what they are saying. Healthcare providers recently started launching patient engagement campaigns that focus on adding value to their lives.

However, there still exists a gap between what patients expect from their healthcare providers and what they can offer. A significant percentage of Millenials expect telemedicine services to be available to them. Another major portion of the population wants to manage their health through technology. The healthcare providers are still struggling to meet these expectations. They are lost between gathering data and trying to make sense out of it. Even though patient information is important, engagement plays a major role in effective care delivery. 

Boosting patient engagement with personalization

Healthcare providers face severe challenges when it comes to patient engagement. It involves a massive amount of investment in terms of money and time, developing a workable infrastructure, and the concerns with patient adoption. Creating a macro campaign for engagement is always cost-effective. But a better payoff is to personalize each patient engagement experience and empower them through better care delivery and services. By creating personalized care delivery system, patients will be able to participate in their health management and ultimately, increase their satisfaction. 

◙ Better ways of communication
Communication is probably the biggest challenge that healthcare providers face in patient engagement. It is a primary factor in improving relationships with the patient. But even today, patient communication is still tied to a physical visit to the clinician.

With the help of mobile technology, healthcare providers can personalize communication and involve patients more in their treatment. When patients can communicate whenever they want, from wherever they want, they are less concerned and develop trust in the provider. When patients can ask questions related to their health on mobile devices, it mitigates the cost and the need to visit the facility, This is a major upgrade in the patient satisfaction as they feel that they are always connected to their healthcare provider. This will eventually make them feel empowered.

Remote communication also enables healthcare providers to offer precautions and steps for patients to take care of their health. Instead of time-consuming visits, this process is simple and can be completed much quicker. Healthcare providers can also provide information and educational material related to chronic diseases and specific problems that their patients may have. This increases patient engagement and makes people feel responsible for their health.

Patients can regularly inform the healthcare provider about the steps they are taking to manage their health after treatment. This provides access to real-time data of a patient’s health and can alert the clinician when any irregularities take place. The huge data of every single patient enables healthcare providers to make informed decisions and achieve better care delivery results.

◙ Achieve process efficiency for improved care delivery
Most healthcare providers still utilize manual data collection processes which takes a lot of time and leads to inefficiencies. A personalized platform will enable them to automate and organize their processes for achieving better patient outcomes. Clinicians need not go through a physical file and can access their entire medical history and data whenever they want to. It provides a holistic view of the patient’s health and keeps the clinician updated with their health. This is a major contributor to improving patient engagement as they feel less concerned because their doctor has all the required information to make a better treatment plan.

With the teleschedule platforms, patients can now also book appointments online and then eliminate the hassle of waiting for hours. They can communicate and collaborate better with their healthcare providers and get advice on their health from anywhere. This also allows the clinician to free more time and check an increased number of patients than before. Organizing the entire process of care delivery leads to improved patient engagement.

◙ Utilize innovative tools to collaborate better with patients
There are a plethora of innovative healthcare tools available for providers to improve their patient engagement process. Fitness bands, health monitors, healthcare applications, etc. are there to provide accurate information about the patient’s health. They can utilize digital healthcare management systems to organize their process. Tools like Ellie(Microsoft & Get Real Health) and several others help healthcare providers to combine different touchpoints and get a holistic view of the patient’s overall health.

Connected healthcare can offer better collaboration between the patients and the healthcare providers. Clinicians receive information from various sources which help them create a treatment plan that suits the patient’s current requirements. It enables personalized care delivery management, which improves the overall patient engagement and satisfaction with the provider.

Read: 5 Fundamentals for Healthcare Providers to Improve Patient Experience

Patient engagement is essential if healthcare providers want to stay at the top. Today, patients are looking for providers that can simplify the care delivery process and bring quality healthcare to their home. Technology has already enabled several industries to bring customers closer to the organizations. 

The above three ways are guidelines that can help healthcare providers reap the benefits of technology and offer better healthcare management. If you’re looking to create an innovative healthcare solution to increase patient engagement, TechJini can help. We are a leading healthcare solutions provider enabling better care delivery through top-notch solutions. Contact us today. 

about the author

Robby Gupta

Robby Gupta is the head of US operations for TechJini, Inc. He has had varied experiences working in New York, Cupertino, and Bangalore with packaged & amp; custom web and mobile app development for an assortment of industries. His current focus is Immersive Technologies, IoT, AI bots and their applications in the digital enterprise.